Unilever Marketing Manager Home Care in Capital Region, Belgium

Marketing Manager Home Care


Marketing Manager Home Care

Brussels, Belgium – local conditions apply



  • In Unilever Connected 4 Growth, we globally rolled out the Category Country Business Teams (CCBT) and Brand Communities, the merging of BD and BB into one Unilever Marketing, and single point accountability in the Supply Chain.

  • CCBT’s are empowered Category Business Teams, connected to the consumers & customers of the Country. The CCBT lead is a business leader, not ‘just’ a marketing leader.

  • The role is based in the operating company.


  • To deliver the P&L and activity plans for home care in Belgium & Luxemburg

  • Full end responsibility for home care: grow brand equity, grow USG/GM/PBO, grow Value Market Share, build innovations, secure- & monitor perfect execution

  • Lead the CCBT and ensure all resources are available and contributing fully

  • Champion the consumer needs (insights) and brand passion within the overall business

  • Develop and implement destination portfolio roadmap including product range & -quality, brand development, value delivery for consumers, pricing & affordability, range.

  • Development of marketing- & category plans that seizes opportunities on all 6P (proposition, product, promotion, pack, price, place) & 5C (consumer, connect, commerce, content, community).

  • Translate marketing plans into a volume plans & optimise commercial opportunities. Feed into S&OP cycle and AP processes.

  • Ensure a single-minded communication message is created for all campaigns in line with the brand building communication plan, consistent with category needs.

  • Develop & lead implementation of activations based on the brand plan working with creative agencies.

  • Monitor and review effectiveness of innovation- & renovation programme to learn for future and ensure continued focus on & support of innovations once launched.

  • Champion competitive behaviour & -mindset throughout the business and translate it into marketing activities to grow brand share.

  • Work closely together with the CCD team in delivering category promotional plan set-up & -implementation together with trainee & MA.

  • Coach trainee & marketing assistant manager to deliver great growth plans.

  • Create opportunities for better ROI of BMI spend to deliver ZBB targets and good management of budgets within agreed targets.


  • Very good knowledge of French, Dutch and English

  • Defining the strategic annual plan

  • Delivering- & monitoring business objectives – proactive solutions to possible performance issues

  • Leadership – in thought, being articulate and strategic

  • Marketing professional – 6P and 5C, concept & communication development, Integrated Brand planning and innovation management

  • Strong passion for understanding market/ consumer needs and making decisions on initiatives.

  • Coaching, developing & improving performance of your direct reports

  • Making choices and prioritization across categories / brands

  • Stakeholder management & strategic influencing

  • Operational rigor (perfect execution) and decision making in ambiguous circumstances

  • Project management Skills

  • Internal and external networking


  • Holistic business thinking exposure with clear evidence of addressing business challenges and delivery

  • Marketing experience – ideally must include 5 to 6 years brand management experience

  • Strong understanding of the Customer Development function, promotional- and channel drivers


To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Job: Marketing

Primary Location: Belgium-Brussels-Capital Region-Brussels-Brussel - Head Office

Schedule: Full-time

Shift: Day Job

Unposting Date: May-09-2018

Req ID: 180005GZ