BD (Becton, Dickinson and Company) Marketing Manager MPS BNL in Erembodegem, Belgium
Job Description Summary
Marketing Manager MPS BNL
The role will support the MPS organization in managing the full BD MPS portfolio.
This person will lead the development and execution of the strategy to drive the business in the Benelux region, working closely together with the Product Manager and Sales Managers.
He/she will be responsible for the development and implementation of marketing tactics to achieve the sales and gross profit budgets, will work closely together with the Clinical Specialists on all product-technical related activities and will assist with budgeting and forecasting.
The Marketing Manager will ensure successful execution of innovative and customer centric marketing strategies which deliver tangible differentiation and value creation for our BD MPS products in the Dutch, Belgian and Luxemburg market.
The Marketing Manager will report to the Benelux Business Director MPS & MMS Infusion and has 2 direct reports Product Manager MPS Benelux & Marketing Assistant MPS & MMS Infusion BNL.
Dedicate time and interaction with KOL’s, external parties (key stakeholders shaping the healthcare market) to sense the market
Identify macro trends
Analyze and develop insights
Identify need for market research
Communicate with EU Marketing Team (Central Team) to share trends, competition behaviors, changes in environment, feedback from the field, learning from campaigns, as well as customer needs and insights
Map business opportunities
Develop scenarios to identify and validate opportunities
Create and develop KOL network to relay BD’s value proposition
Develop relationship / sponsoring with partners (analyzer companies, associations…) to grow the business
Develop strategy with Business Leader to influence macro trends
Interact with European Strategic Marketing (Central Team) to validate local strategy, and influence the European strategy
Play an active role in all BD cross Business marketing activities to bring total BD solutions to the market
Go to Market – Marketing Collaterals
Define and analyze buying processes, segmentation and targeting
Define offer development (competitive analysis and profiling, product/solution benefit analysis, solution positioning)
Create tactics (sponsorships, user days,…) with a critical view on return on investment
Accountable for the development and the execution of Benelux marketing plan
Share and exchange best practices with EU Marketing Team
Own the launch of new products lines
Define and create metrics to measure success and return on investment of local campaigns
Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions
Be a key member of Benelux marketing team (MMT) composed of colleagues of other businesses, support the various Customer Centricity initiatives, engage in budget and strategic review as well as sales tactics
Master degree preferably in marketing, business or related fields, or equal by experience
A minimum of 5 years’ experience in marketing, preferably in the healthcare industry, including:
Proven success in local “customer facing” marketing
Experience in building business cases, strategic plan, business review
Knowledge of the healthcare market is a plus, ideally within the laboratory
Marketing minded with strong creative skills and strategic agility
Action oriented with a drive for results and a strong customer focus
Project management skills
Fluency in Dutch, French & English
Primary Work Location
BEL Erembodegem - Dorp 86
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.